MURAL “Mapping & Diagramming”
Creative Development
Copywriting
Design
Animation
One of MURAL’s best features is their intuitive mapping and diagramming tools. They wanted a video where the view could feel that ease. We concepted a 2D video that played into z space. We built product accurate user interfaces and established the world before we punched in close to the shapes and lines.
The viewer went on a ride by following the lines and the reorganizing of structures.
What a thrill to see a big idea grow, re-shape and move to the next phase with a productivity video.
